Marketing automation isn’t just a way to embrace modern technology for the sake of it, although it does take full advantage of everything that our Internet-enabled lives have to offer. Rather, it’s all about doing what you’ve always been doing, just in a much more...
What is the difference between SEM and PPC when it comes to online marketing? The answer may surprise you. Here's what you need to know to get the most out of your online marketing dollars....
Digital Marketing – it is astounding that two words can carry so much information. People in charge of brand marketing, whether for a retail branded store (e.g. Macy’s) or for a manufacturer’s site (think Goodyear tires) are involving more of their marketing budget into digital...
Optimizing the Marketing Funnel: How Digital Marketing, SEO, and Content Drive Sales In the digital age, mastering the marketing funnel with digital marketing, SEO, and strategic content is essential for standout success. At Webociti, we transform prospects into loyal customers by tailoring our approach to each...
How Does It Work and Why Should I Use It? As a business owner or marketing manager, do you have difficulty driving new traffic to your website and converting leads into sales? The vastness of the online marketplace means that many forms of digital advertising get...
As you know, tracking website page views can be both exciting and frustrating. Although unique visitor counts may increase thanks to various online marketing campaigns, it can be difficult to convert those searchers into buyers on their first visit. Many searchers perform product research and...
What Your Digital Marketing Team Isn't Doing! Brick and Mortar Stores have a lot of catching up to do on the digital frontier, and that includes more than simply creating a Facebook account. According to a recent study on The State of Retail in a Digital...
If you’re a business owner or run a small business and you're not an Internet Marketing Professional with search engine optimization SEO training, then it has become extremely difficult to stay on top of all the changes and requirements to show up on a major...
Marketing 101: Know Your Demographic Know Your Demographic and the Rankings will Follow! Google likes to help businesses who are actually filling a need. When you first begin to market digitally, it can be easy to get lost in the less important things like finding your "tactics" and...
Bringing new customers to a business from the internet requires more than just a well-developed website. The number of websites online continues to increase exponentially, with the milestone of 1 billion websites crossed in the fall of 2014. Businesses face very steep online competition. Gaining attention requires...