Search Engine Marketing

At Webociti, we have noticed that many small business owners are overwhelmed by the prospect of getting started. We have developed our Small Business Starter Program that can help you with the early stages of online marketing. What does this package entail? The package will be a little bit different for each customer because we tailor our services to your particular needs. We can meet most budgets—large and small.

Whats Included

Areas that we focus on during the early stages of online marketing include:

SEO or Search Engine Optimization is the act of optimizing your website so that it naturally appears higher on the “list” of results when web searchers look for information about a particular subject related to your business. This is done in a number of ways. First, we will keyword optimize your current content. We may also recommend producing additional high-quality content on and offsite. Link building and social media linking are other aspects that can improve your authority with the search engines. The key to doing all of these steps is to do so in a manner that is appealing to “real visitors” too.

PPC Advertising – One of the fastest ways to get traffic to your business is through PPC (pay per click) advertising. The concept is just as it sounds. You pay only when someone clicks on your ad. We set up your campaign and put together a program that will attract the best possible traffic—traffic that is likely to buy.

Re-Marketing – Another popular form of online advertising is re-marketing. If someone visits your website, this information is tracked and ads are displayed to those potential customers in the days ahead—serving as gentle reminders to come back and purchase from your business. This can be a very valuable tool for many small businesses.

Measurable ROI

We find that by using these programs that most small businesses achieve a very attractive return on investment (ROI) and increase in sales. Later, as you become more comfortable with online marketing, we may recommend moving to a marketing automation program for email marketing or perhaps utilizing mobile marketing to take advantage of that area of explosive growth.

Get Up and Running Fast

Online marketing does not have to be an overwhelming experience. Let us help you develop the online marketing strategies that will allow you to reach new customers and connect with your current customers in new and unique ways.