An example may make the service a bit more clear.

A customer enters a block on a busy street that happens to be the location of a coffee shop. This coffee shop utilizes Geo-fence advertising. When the customer searches on his phone for an unrelated phone number, he is given targeted ads for this coffee shop—simply because he was in the “geo-fence” area of the coffee shop. This is some of the best advertising with the highest ROI possible for the coffee shop because it is only targeting customers who are close enough to possibly drop in and grab a cup of coffee or a snack.

Benefits of Geo Fencing

Geo-fencing sounds like it could be a very good thing for many organizations. Here are just a few of the benefits that it can bring your company:

Customizable – Like nearly any type of online advertising campaign, a geo-fencing program can be designed to work with the needs of nearly any organization. Whether your “geo-fence” area is large or small you can reach only those people who will be most likely to become customers.

Affordable – Since it is a targeted form of advertising the costs may be lower than you would assume. You can get started with a smaller campaign and grow your range and reach as you see fit.

Targeted Advertising – You won’t waste marketing dollars advertising to people who are unlikely to become customers. Geo-fencing closes the gap between in store marketing and your broad range advertising campaigns.

Increased Brand Awareness – When people receive advertising for brands they see nearby, it helps them connect with you and become better aware of what you offer.

Excellent ROI (Return on Investment) – All of the other benefits come together to give geo-fencing a high ROI when compared to other forms of marketing.

Getting Started with Geo-Fencing

Geo-fencing isn’t a brand new concept, but it is still gaining a foothold when compared to other more popular forms of mobile marketing. As such, it is important that you are working with the best possible information. While you may be able to set up a geo-fencing program yourself, do you have the experience and knowledge to do it the right way and get the results you desire? Let the Webociti team help you get started. We have worked with geo-fencing and know how to pair this marketing method with others to give you results you’ve only dreamed you could achieve. Give us a call or contact us online today and let us talk to you about your geo-fencing options.

If you would like to learn more about Geo Fence Marketing Complete the Request Form or call us at 678-892-7157 Our marketing team is ready to help you take your company to the next level by utilizing tools such as SMS to reach your current customer base as well as help you enter new markets. We look forward to working with you!