Digital Marketing Strategy for Doctors

Suite of Digital Marketing Services

When you work with Webociti, you'll immediately see the value of working with professionals who have a deep knowledge of digital marketing strategies, and who can tailor campaigns to meet your specific needs. Our standard suite of digital marketing services for physicians includes:

• Pay Per Click Advertising
• Reputation Management
• Prospect Identification and Conversion
• Social Media Marketing
• Digital Advertising
• Search Engine Optimization (SEO)
• Website Design and Development
• Analysis and Renewal

That doesn't mean that you must take advantage of each of these options in order to be successful. Many of our doctors only need a few of these services, and find that they're quickly getting more new patients than their practice can handle: A great problem to have!

Growth Drivers

Once we've identified your specific growth drivers, budgeting for your marketing spend becomes much easier. You can reliably estimate what you'll need to maintain a steady flow of leads and patients to your practice in order to attain steady growth and to offset any attrition. We work with you every step of the way to ensure that marketing dollars are being actively managed, using advanced analytical tools to quantify results and report them back to you.

Understanding the type of content that your ideal customer reacts positively to allows us to identify and amplify growth drivers for your practice. For some doctors, it may be pricing -- while others may find that a quick wait time in the office and simple scheduling are what brings in new patients on a regular and predictable cadence.

Focus on Process and Automation

We actively work with you to create a seamless process for your office administrative team, your prospects and your patients. Whether it's a website that clearly drives people to the next-best action or social media content that provides actionable and engaging information on a regular basis without your involvement, Webociti is constantly looking for ways to introduce best practices and process rigor to your marketing strategy and execution. Spend less time on marketing activities and more time adding value to your patients and prospects when Webociti is a member of your digital marketing team!

Metrics that Matter

Whether its understanding your cost per click for specific advertising (and whether that's a good price or not!) or determining the cost per appointment for a particular marketing tactic, we are constantly raising up metrics that truly matter to your business. You may already be spending money on social media advertising, but are you sure it is as effective as it could be? With our cross-industry knowledge, we're able to leverage learnings from various clients and share those best practices with you.