Digital Marketing For Chiropractors

Digital Marketing Is The Answer

You know how to run your Chiropractic practice. Let the marketing professionals at Webociti help you optimize your website, search engine marketing, social media and content generation. Did you know that your current customers are some of your best marketing tools? We have worked with dozens of professional practices looking for ways to ensure they have a steady stream of new patients or prospects coming in the door. We understand how to make your practice attractive to new seekers, so you're their first choice for chiropractic care.

Search Engine Optimization

Thousands of people in your area are searching for chiropractors every day, but are they finding your website and contact information? Better yet, once they get on your website, are they quickly able to get the information that they need to book that all-important first session? We can analyze your website and help correct common problems, such as:

• Poor metadata, such as page titles and descriptions
• Ineffective text and call-to-action items
• Lack of landing pages
• Out of date information

All of these issues contribute to your overall ranking on Google, Bing and other major search engines. When your information is crisp, clear and recently updated, your site will organically rise above your competitors without spending a dime on advertising!

Pay-Per-Click and Social Media Advertising

Coming in at the top of the organic search results is just the first step in optimizing your business listings. Pay-per-click advertising, or PPC, allows you to direct-target your search ads to specific individuals who are more likely to be interested in your service offerings. This may sound relatively simple, but the complexities involved in properly setting up a PPC advertising account are legend: knowing which terms will be effective enough to net you new patients, yet inexpensive enough to make them cost-effective for example. Social media advertising is key to micro-targeting people at a specific stage in life where they may be more likely to need care, such as those who are in a certain age range or who perform specific job functions. You know your customer, and we understand advertising. Let's work together to bring more patients to your practice every week!

Referral Programs Let Patients Shine

Your patients are incredibly loyal to your practice, so providing them with a way to give back can really add value to your ongoing relationship. We can work with you to institute a referral program that not only allows patients to spread the word about how much they love your services, but also helps increase the stream of new patients to your office. Referral programs are a fantastic way to get the word out about new products and services, and are especially effective when leveraged on social media.

Refresh Your Website

If your website is more than a few years old, it probably isn't as effective as it could be. More people than ever are accessing websites via mobile phones, and if your website doesn't display well there you could easily be losing new patients. Let us help you bring your website up to current standards, and define a lead funnel process that will keep patients engaged and moving along the path towards becoming a patient . . . and eventually an advocate for your practice.