24 Jun How to Know When You Need an Internet Marketing Professional
Did you know that 60% of small businesses struggle to generate online traffic and leads? Your company has built a list of hundreds or thousands of customers and potential customers. You’ve worked hard to grow your customer base, but now your online growth has stalled. Despite efforts to optimize SEO and create content, your website traffic and in-store visits remain unchanged. Your own success proves that Internet marketing works, but you’ve reached the limits of your skills. Perhaps it’s time to get help from an Internet Marketing professional?
Signs and Symptoms That Your Website Needs Professional Help
When Was the Last Time You Updated Your Site?
Keeping your website filled with fresh information and product updates is essential to attract new and returning visitors. Most experts recommend updating your website at least once a quarter to stay competitive. This includes adding new content, refreshing outdated information, and ensuring all technical aspects, like page speed and mobile responsiveness, are optimized. If you can’t remember the last time you updated your site, it’s time to consider help from an Internet Marketing professional.
Quick Tip: A fresh, regularly updated website signals to search engines that your site is active and relevant, boosting your visibility online. Learn more about this in our SEO Strategies Guide.
Does Your Website Reflect Your Brand?
Your website is often the first impression potential customers have of your business. Outdated design, slow load times, or poor mobile optimization can turn visitors away. A professional Internet marketing team can give your site a modern, user-friendly makeover that aligns with your brand identity.
The Rules of SEO
Statistics show that 75% of users never scroll past the first page of search results. Without expert help, your website may be missing out on valuable traffic. Did you know that search engines prioritize content quality, relevance, and user experience when ranking sites? Pro Tip: Focus on these elements to improve your rankings.
For more SEO insights, check out Moz’s Beginner’s Guide to SEO, a trusted resource for understanding the fundamentals of search engine optimization.
Pay Per Click
Pay-per-click (PPC) advertising can drive targeted traffic to your site, but it’s not just about clicks. Are those clicks converting into sales, or are visitors leaving without engaging? If you’re unsure, it’s time to work with an Internet marketing professional who can optimize your PPC campaigns for better results.
The average ROI for PPC is $2 for every $1 spent, but without proper management, your campaigns could be wasting money rather than generating leads. Quick Tip: Monitor your ad performance regularly to ensure maximum efficiency.
Are You Retargeting? Do You Even Know What It Is?
Retargeting helps you reconnect with visitors who’ve already shown interest in your site.
- What is Retargeting? Retargeting uses display networks and banner ads to ensure your advertising dollars target users who’ve previously engaged with your content.
- How It Works: Retargeting involves placing pixels on your website to track visitors. This data enables you to serve ads to these users as they browse other sites, reminding them of your business.
- Why It Matters: Retargeting has a high return on investment (ROI) because it focuses on warm leads who are already familiar with your brand.
However, retargeting requires careful planning and technical setup. It’s a strategy best managed with the help of an Internet marketing professional.
Retargeting Success Story
One of our clients, a regional e-commerce business, saw a 50% increase in conversions within three months of implementing a professional retargeting strategy. By focusing on past visitors who abandoned their shopping carts, we delivered personalized ads that encouraged them to complete their purchases. This targeted approach turned lost opportunities into loyal customers and significantly boosted their revenue.
Speaking of ROI, Do You Know Yours?
Understanding your ROI on Internet marketing is critical. Tools like Google Analytics can provide insights into traffic, leads, and conversions, but interpreting these reports requires expertise. Do you know your cost per customer acquisition? Are you tracking the effectiveness of your retention efforts? If not, it’s time to call a professional Internet marketing company.
Did You Know? Only 39% of marketers say they are successful at measuring their ROI. Don’t let your business fall into the majority that struggles to quantify success.
Your Search Engine Results Are Lower Than Expected
Properly done, search-engine advertising is one of the most cost-effective ways to find new prospects. Managing paid search campaigns requires time, skill, and regular adjustments. If your website isn’t ranking on the first page of local search results, even with minimal competition, an Internet marketing professional can help you turn things around.
Social Media Marketing: Are You Missing Out?
Social media is a powerful tool for reaching new customers and building relationships with your audience. Platforms like Facebook, Instagram, and LinkedIn offer targeted advertising options that can deliver impressive results when managed by professionals. For example, one of our clients increased their social media engagement by 150% within six months by leveraging a tailored posting schedule and targeted ad campaigns designed by our team. If your social media presence is inconsistent or ineffective, it’s time to seek help.
Quick Tip: Consistency is key—posting regularly and engaging with your audience can significantly improve your social media performance.
Contact Webociti
Professional help doesn’t have to be local help. Webociti is a professional Internet marketing firm with an international reach. Visit our website or call us at 678-892-7157 for affordable and expert help. While we are based in Atlanta, Georgia, we can work with you remotely via phone, video, or email to achieve your marketing goals.
Free Consultation Offer
Take the first step toward transforming your online presence. Contact Webociti today for a free consultation and let us help you achieve your marketing goals. Sign up before January 15, 2025 to receive a special bonus! Don’t let marketing challenges hold your business back—get professional help now!
