The purpose of advertising is to interest consumers and customers in the goods or services you sell in an efficient and effective way. Internet advertising, both free and paid, is the most efficient advertising you can find....
Keep Chaos Away from Your Content and Website. For many businesses, its website is the first time a potential customer comes into contact with the business. As you already know, more and more folks begin their shopping trip with a visit to the web. People searching...
Your Internet Marketing Can Land You In a Cell Like This One. If you run your business as a sole proprietorship and are planning to market using the Internet, speak to your lawyer. Ask him if he agrees that once you start a marketing campaign, you...
How and Why Videos Increase Conversion Rates Have you heard the old saying that a picture is worth a thousand words? That got me thinking about the worth of videos on your website. The conversion rate for websites that have informational videos about its products and...
Essentials for Online Advertising AIDA is Essential to Internet Marketing Internet copywriters often use a formula known as AIDA. This acronym stands for, Attention Interest Desire Action My post today takes a look at AIDA as an Internet Marketing Tool. Attention Ads are useless unless they grab an Internet user’s...
From time to time I have written here about the importance of optimization of your site for mobile device users. If I haven’t convinced you that you need to be mobile optimized, take a look at the following stats. On May 15, 2015, Google announced...
Ways the Internet of Things Helps Business Marketing Become Smarter If you are a computer user or use another device to access the Internet it is a good bet that you have heard the term the “Internet of Things” (IoT). Unless you are a bit of...
Building Your Own Effective Lead Management Generation Program Is your boss asking you why your marketing generation isn’t more effective? In my experience helping many companies improve lead generation, I find that most of the time the answers are, They do not understand their buyer They...
Using Video to Enhance Online Marketing Performance The evidence is strong regarding the inclusion of video in SEO optimized content. Forrester Research’s Dr. James McQuivey says, A minute of video is worth 1.8 million words. McQuivey is not talking in some esoteric manner, he is talking about the...
What does the Future Hold for Your SEO? Think about it. Writing for keywords is writing to gain a high search return in user’s search results. But, if your content is not written to keep your reader’s interest, getting folks on your site is all you...