Traditional Advertising Strategy Many consumer brands rely on traditional advertising to promote their products and drive demand at retail locations. However, digital advertising is receiving a growing slice of the ad budget pie due to the increased use of the internet and smartphones. Suppose your company continues...

The Truth About SEO: It’s Not Dead, It’s Just Evolving Many alarmists in the digital marketing world claim that Search Engine Optimization (SEO) is dead. They couldn’t be more wrong. While SEO has changed dramatically, its purpose remains the same: to attract relevant visitors to your...