Meet Customers Where They Are: On Social Media
Automotive Social Media Marketing
One of the most difficult tasks as an automotive professional is finding prospects who are ready, willing and able to make a purchase. Standing out beside the road with a sign doesn't work nearly as well as it used to, and taking out ads in your local newspaper, billboards or grocery store is more expensive than ever -- and it can be challenging to track your return on that investment. Customers today tend to want to hear from others before they make a leap (and make a big investment) with a brand they're not familiar with. Where can you go to find a steady stream of prospects who not only can afford your services, but respond positively to social proof from current customers? Social media is the answer, and the digital marketing specialists at Webociti are here to help you get started on this lucrative adventure.
Social Media Adoption
You may be under the impression that social media is "only for kids", but nothing could be further from the truth. The Pew Research Center recently shared some insight about technology use among seniors that points to a much different scenario: the group is more digitally connected than ever. The affluent, slightly younger seniors are the age group most likely to be engaged with social media and open to digital marketing in general -- which means you've now got access to a full range of potential audience members right in one place!
Social Marketing
As a salesperson, you know that there are different messages that you need in your arsenal in order to close a sale. For younger age groups, it may be the lower cost associated with a particular product, while older individuals may respond more positively to the reliable choice. With social media marketing, you can tailor messages to the audience you're attempting to reach, while still maintaining a large audience for general messaging.
Social's Not a Fad
Many business owners have not yet created a social media presence for their business simply because it feels like yet another "fad" that will go by the wayside -- and that all that time and attention will have been wasted. The truth is, if you don't have a social presence, your competitors probably do, and they may be engaging with and snatching your customers. Even the smallest businesses can have a vocal presence with the local community, where advocates avidly promote the brand to prospects and share your services and offerings when there's a sale. Oh, and this interaction is effectively "free", with the only requirement being an active voice on your social channel.
Getting Started
Social media doesn't have to be a full-time job for someone on your staff. With the right content marketing strategy and advertising direction, social media requires a smaller ongoing investment than you might think. If you don't have someone on your team specifically tasked with creating social media posts, the experts at Webociti can work with you to define a strategy that works for your business and will help you achieve your goals. Using social media to educate your prospects and current customers with the range of products and services that you offer not only adds to the attractiveness of your business to search engines, but also drives people to your website (and your contact information!) to learn more or make an appointment.
From online reputation services to social media advertising and content marketing strategies, you'll find everything that you need to be successful online with the digital marketing specialists at Webociti. Contact us today at 678-892-7157 or fill out our online contact form to get a free estimate.
Webociti Automotive Specialist
Some of the automotive focus areas we service.
Webociti Automotive Services
Some of the automotive related services we provide.
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