Marketing Your Auto Parts Business Auto Parts Marketing Program

Find Local, Stay Local

Local search optimization benefits businesses of all sizes, as customers are often interested in receiving immediate results and making a buying decision on the go. If your mobile website isn't up to snuff, you're likely missing out on opportunities to interact with customers and present them with the knowledge and product details that they need in order to make a quick purchasing decision. From grabbing a battery when their truck won't crank to getting their check engine light figured out, customers have immediate needs that are more effectively serviced through a local parts store than online. You can take full advantage of the popularity of local search through SEO techniques such as adding keywords and additional metadata to your website.

Follow Your Customers

Sure, you want your customers to follow you on your social media accounts, but we have options such as retargeting ads that allow you to follow your customers regardless of where they go on the internet. Online buying has had a major impact on businesses of all types as it allows discount sites to steal customers who may have come to their local brick and mortar store in the past. Combat this trend by creating smart retargeting ads that show your customers how cost-effective and easy it is to buy local -- and then lead them straight through your front doors.

These ads can be shown on many popular websites such as Facebook and even Amazon -- putting your message in key locations that your customers are already shopping. Plus, you can specifically target messages to bring customers back to your website and order online, too. Retargeting ads work by using an algorithm that brings together various items: what the customer has searched for, whether they visited your website, their geographic location and other details to deliver a highly specific ad that can offer discounts, coupons and special offers. For instance, a customer goes online and searches for a new battery for their SUV and your website comes up. You'll be able to utilize retargeting to send item-specific advertising to that customer based on the exact battery they were looking for (and didn't purchase!) on your website.