Marketing Automation Isn't Just for the Big Guys According to a recent report by Software Advice, a division of Gartner that helps businesses find software, reveals that with almost unanimity, most businesses are looking for a marketing automation solution. 98 percent of businesses interviewed for the...
Essentials for Online Advertising AIDA is Essential to Internet Marketing Internet copywriters often use a formula known as AIDA. This acronym stands for, Attention Interest Desire Action My post today takes a look at AIDA as an Internet Marketing Tool. Attention Ads are useless unless they grab an Internet user’s...
From time to time I have written here about the importance of optimization of your site for mobile device users. If I haven’t convinced you that you need to be mobile optimized, take a look at the following stats. On May 15, 2015, Google announced...
Ways the Internet of Things Helps Business Marketing Become Smarter If you are a computer user or use another device to access the Internet it is a good bet that you have heard the term the “Internet of Things” (IoT). Unless you are a bit of...
Building Your Own Effective Lead Management Generation Program Is your boss asking you why your marketing generation isn’t more effective? In my experience helping many companies improve lead generation, I find that most of the time the answers are, They do not understand their buyer They...
Social Media to Social Business Using social media to promote small and medium-sized businesses is a proven tactic within their Internet marketing strategy. Now, the latest trend is to transition from using social media to being a social business. What a Social Business Is The true definition of...
Using Video to Enhance Online Marketing Performance The evidence is strong regarding the inclusion of video in SEO optimized content. Forrester Research’s Dr. James McQuivey says, A minute of video is worth 1.8 million words. McQuivey is not talking in some esoteric manner, he is talking about the...
What does the Future Hold for Your SEO? Think about it. Writing for keywords is writing to gain a high search return in user’s search results. But, if your content is not written to keep your reader’s interest, getting folks on your site is all you...
Webometer The Dynamic Pricing Tool. Webometer is a cost-effective and easy to use dynamic pricing tool – able to provide inventory pricing and competitive pricing analysis in real time, so you can easily make instant inventory price adjustments that help maintain your competitive advantage. It is...
Important Changes In Google Local Search It was just a few weeks ago, in early August 2015 that Google announced a major change in Google local search results. It was made very quietly and seems to have gone almost unnoticed by many in the Internet marketing...