SEO: Keywords or Key Topics? Everything you know about Search Engine Optimization (SEO) and keywords is wrong. No, wait – everything you know about SEO and keywords is absolutely correct. Confusion is King Regarding SEO & Content The gurus of online marketing have been contradicting themselves since...
How to Successfully Replace Your Existing Website With a New Website We know that there’s nothing quite as exciting as launching a new website. Your website is far more than a simple marketing tool -- it also represents the culmination of months of effort and conversations,...
What is the difference between SEM and PPC when it comes to online marketing? The answer may surprise you. Here's what you need to know to get the most out of your online marketing dollars....
How to Differentiate Your Restaurant Brand Navigating the food and beverage industry while ensuring your brand stays relevant is no simple task. Whether your products have been around for decades or are just entering the scene, regularly assessing how effectively you reach your target audience is...
To say that the last six weeks has been devastating for restaurant owners would be an understatement. From the nightmarish landscape of having to close indoor dining locations to the sudden drop-off in diners, restaurant owners and managers from around the country are struggling to...
Webociti Recognized as a Leading SEO Company in Atlanta by SEO Tribunal We are thrilled to announce that Webociti has been featured as one of the leading SEO companies in Atlanta by SEO Tribunal! This recognition is a testament to our ongoing commitment to excellence and...
Performance Marketing Program Magnifies Your ROI Marketing failures -- pricing errors, business models, lack of understanding of customers -- make up 6 of the top 10 reasons that businesses fail. Business success is often attributed to marketing factors as well: disruption, reach, product mix and market. Webociti's new...
Using Marketing Automation to Fill Your Sales Funnel. Marketing automation may be the best way for small businesses to level the playing field against larger competitors. Are you fully utilizing your marketing tools to encourage prospects to become paying customers? Every organization dreams about having an unlimited...
Email is the One Marketing Strategy You Can't Afford to Ignore You have probably heard the statistics: millions of businesses are using e-mail marketing and it is incredibly difficult to gain attention in people's overcrowded inboxes. If you're waiting around to be picked up with the...
Marketing automation is not a new phenomenon. It has been around since software was first used to insert names and addresses in a direct mail piece generated by word processing software. Direct mail marketers have used automation for decades. Marketing automation has evolved since that early...