Marketing automation isn’t just a way to embrace modern technology for the sake of it, although it does take full advantage of everything that our Internet-enabled lives have to offer. Rather, it’s all about doing what you’ve always been doing, just in a much more...
In this day and age, it is almost essential for startups and small businesses to have a digital presence. There are many opportunities in this world to grow and compete with established corporations as well. If you think about it, digitalization has made it a...
Traditional Advertising Strategy Many consumer brands rely on traditional advertising to promote their products and drive demand at retail locations. However, digital advertising is receiving a growing slice of the ad budget pie due to the increased use of the internet and smartphones. Suppose your company continues...
Websites Mobile Experience Have you invested significant time, resources and manpower into building a beautiful professional website, but haven’t seen the boost in brand awareness or engagement that you desire? The problem may be that your website isn’t optimized for mobile use. You may still be...
As a small business owner, you’ve worked hard to build a steady stream of customer traffic to your website or brick-and-mortar business. Developing that customer base took a lot of hard work and digital advertising dollars. But, once you get those prospects and customers to...
SEO plays a crucial role in content marketing. Companies who spend time and effort on their search engine ranking gain more brand awareness, attract more visitors and generate more leads. In 2021, Hubspot reported that 69% of marketers invested in SEO as part of their...
If you’re a local restaurant owner, we feel your pain. It’s been a tough year and a half dealing with the COVID-19 pandemic, and now that the nation is beginning to reopen, there is a lot of pressure to bring more clients through your doors....
Grocery Store Location-Based Advertising Retail grocery store owners depend on local shoppers to buy groceries in their stores. Major brands drive a lot of traffic through broadcast and print advertising. Those methods cannot target shoppers while they are in the store. Sure, newspaper flyers still exist,...
SEO is not in a cemetery, it is alive and well It is true that many alarmists in the Internet marketing world think of Search Engine Optimization (SEO) as being dead, but they are dead wrong. It is true that SEO has changed dramatically, but the...
SEO: Keywords or Key Topics? Everything you know about Search Engine Optimization (SEO) and keywords is wrong. No, wait – everything you know about SEO and keywords is absolutely correct. Confusion is King Regarding SEO & Content The gurus of online marketing have been contradicting themselves since...
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